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Explore SolutionDOUGLAS RETAIL MEDIA
WELCOME TO DOUGLAS RETAIL MEDIA
As the leading omnichannel premium beauty destination in Europe, DOUGLAS offers your brand a unique stage to target a beauty- and lifestyle-savvy audience. Experience how to turn a treasure trove of first-hand data into tangible campaign results!
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How do you want to start?
Find the right starting point for your campaign.
Stop Guessing, Start Targeting:
Why Leading Beauty Brands Choose DMS
With access to 60M+ Beauty Card members, real purchase data and a team of retail media experts, DMS gives brands an unfair advantage in the beauty category.
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Who we are
Europe's beauty retail media network
DMS is the retail media arm of DOUGLAS — Europe's leading beauty retailer. We empower brands to target, engage, and convert beauty shoppers across the entire customer journey with precision, data-fueled advertising.
60M+Active Members
Europe's largest beauty loyalty programme — exclusive to DOUGLAS.
26European Markets
In-store and online first-party purchase data across DOUGLAS's full network with 1,970 physical stores.
800+Brand Partners
Beauty, skincare, fragrance and wellness brands actively growing with DMS.
6,000+Campaigns Delivered
Campaigns run since 2019, across every major beauty and lifestyle category.
Our Solutions
DMS provides both beauty and non-endemic brands as well as agencies with a full suite of retail media formats — onsite and offsite — to achieve their marketing goals and reach their audiences wherever they are.
CRM & Owned MediaFeatured
CRM Solutions
Reach DOUGLAS Beauty Card members with personalized, behavior-based emails.
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Data Solutions
Leverage DOUGLAS first-party data to power your media targeting.
Explore SolutionNot sure which Solution fits your goals?
Contact a Retail Media ExpertFeatured
How brands achieve results with DMS
Case studies, campaign highlights and category insights.
Sponsored Product AdsHow Kess achieved peak visibility and 107M impressions during high season.
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Social AdsHow ANNEMARIE BÖRLIND multiplied conversion rates by 3x reaching beauty-affine users.
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Full FunnelHow L'Oréal Paris achieved +42% ROAS across the DOUGLAS network.
Read case study →Data SolutionsHow a global fragrance house unlocked new audiences with first-party data.
Read case study →Get exactly what your brand needs
Whether you want a fully managed partnership, hands-on control, or expert guidance — DMS adapts to the way you work.
Managed ServiceWe run it for you
Our retail media experts plan, launch and optimize your campaigns end-to-end across the DOUGLAS network.
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Self-ServiceYou stay in control
Launch and manage your own campaigns with an intuitive, transparent self-service platform.
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ConsultingWe guide your strategy
Turn DOUGLAS first-party data into a clear audience, media and measurement strategy.
Learn moreCommon Questions
Both endemic beauty brands and non-endemic brands, as well as agencies, can run campaigns with DMS across onsite, offsite, CRM and data solutions.
Get in touch
Talk to a retail media expert
Tell us about your goals and we'll help you find the right starting point across the DMS network.
Contact a Retail Media ExpertStart advertising with DMS today
Join 800+ brands growing with Europe's leading beauty retail media network.
Stay in the loop
Beauty retail media insights, straight to your inbox
Get the latest trends, campaign benchmarks and product updates from DMS. No spam — just what matters for beauty brands.
